LinkedIn marketing is an effective way to connect with customers and business partners, but you need to approach it in the right way if you want to see any ROI. Don’t waste time and money on strategies that don’t work; instead, read this list of the dos and don’ts of LinkedIn marketing to figure out which techniques will help your business succeed.
What Is LinkedIn Marketing?
LinkedIn marketing is the process of creating, managing, and executing a LinkedIn campaign in order to drive awareness, build relationships, and generate leads for your business. LinkedIn marketing can be an extremely effective way to reach your target market, but there are some dos and don’ts that you should be aware of before getting started.
List of Dos of Linkedin Marketing
1) Do decide if you want to use a personal profile or company page
If you're using LinkedIn for business purposes, you'll want to create a company page. This is a free way to promote your business on LinkedIn, and it allows you to control how your company is represented.
You can also use LinkedIn Ads to reach a wider audience, but be sure to target your ads carefully so that you're reaching the right people.
Finally, don't forget to take advantage of LinkedIn's group feature - this is a great way to connect with potential customers and build relationships.
2) Do fill out your profile
Your profile is one of the first things people see when they come to your page, so you want to make sure it's filled out completely and accurately. Include a professional headshot, your current position and company, a brief summary of your experience, and any relevant skills or keywords.
3) Do pay attention to the details
When creating a LinkedIn profile for a business, be sure to include relevant keywords in your profile so that people can find you easily. You should also make use of the company page feature to create a page for your business.
Advertising on LinkedIn can be effective, but you need to make sure that your ads are targeted and that you're not spamming people's feeds. If you want to learn more about LinkedIn marketing, there are plenty of courses available online.
4) Do write an outstanding summary
Your profile summary is one of the first things people will see when they visit your profile, so it's important to make a good impression. Here are some dos and don'ts to keep in mind when writing your summary.
5) Do add meaningful connections
LinkedIn is not a dating site, so don't add people you don't know just to have a bigger network. LinkedIn is a business site, so make sure your profile reflects that. Advertisements on LinkedIn are expensive, so make sure you have a well-thought-out campaign before you spend any money.
LinkedIn can be a great tool for business, but make sure you're using it correctly. There are plenty of courses available online that can teach you how to use LinkedIn for business.
6) Do be interested in people, not numbers
It's easy to get caught up in the numbers game on LinkedIn and focus on things like how many connections you have or how many people have viewed your profile. But at the end of the day, LinkedIn is a platform for people to connect with other people, so it's important to focus on building relationships instead of worrying about the numbers.
List of Don'ts of Linkedin Marketing
1) Don’t use the same content across multiple platforms
It’s important to tailor your content to each individual platform. What works on Facebook might not work on LinkedIn. You also don’t want to come across as spammy by posting the same thing over and over again. It is important to vary your content and keep it fresh. .
2) Don’t update too frequently
One of the biggest mistakes we see people make when they start marketing on LinkedIn is that they try to update their status too frequently. This comes across as spammy, and it quickly turns people off. A good rule of thumb is to update your status once per day, or every other day at the most.
3) Don’t spam people with irrelevant updates
We’ve all been there – we see a LinkedIn notification and we get excited thinking it might be a message from a potential client, only to find it’s just someone selling their latest course on digital marketing.
It’s frustrating, right? Well, don’t be that person! When you’re using LinkedIn for business, make sure that everything you post is relevant and interesting to your target audience. Otherwise, you risk coming across as spammy and unprofessional.
4) Don’t be vague about what you do, especially if you are working with influencers. Have your tasks organized and scheduled in a row before reaching out.
When it comes to LinkedIn marketing, being specific about what you do is key. This is especially true if you're working with influencers. Make sure you have all your ducks in a row before reaching out so that your campaign is as successful as possible.
LinkedIn can be a great way to connect with potential customers and build your brand. But as with any social media platform, there are certain dos and don’ts to keep in mind. LinkedIn is used for both business and personal networking, so it's important to understand how the site operates differently than other platforms like Facebook or Twitter.
One thing you'll want to avoid on LinkedIn? Ads! LinkedIn advertising isn't allowed under the site's terms of service, meaning that when people sign up for LinkedIn they should expect not to see ads there.
Conclusion
Overall, if used correctly, LinkedIn can be a powerful tool for business. It allows you to connect with other professionals, share your work, and build credibility in your industry. However, it's important to be strategic in your approach and not spam people with constant self-promotion. If you focus on providing value and building relationships, LinkedIn can be a great asset for your business.
